Our Story

Lovaro was born through a crazy desire to not be average and chase my entrepreneurial dreams. The brand name, derived from my surname "Love" was chosen so I could build a brand that lives an unbelievable legacy while paying homage to my family name. Established in 2025, I wanted to created a brand that inspired myself and others alike to chase their dreams and build something of their own. 

Philosophy and Values

At Lovaro, it is all about people who do not want to have the average lifestyle. It is for people who are determined to achieve greatness in their lives whether it be in business, fitness or personal life. I wanted to initially showcase this through clothing as lets be honest, who doesn't love great clothes right?

Quality & Craftmanship 

One of the biggest things when starting the brand was truly emphasising amazing quality across every piece we launch. If we want to build a brand based on success then I feel all of our garments should rightfully reflect this in quality, craftmanship and design. I want to create timeless pieces that look and feel brilliant so it then makes people feel confident enough to handle whatever the day throws at them.

The Lovaro Community

I feel even through personal experiences that there is still a major gap for people who are likeminded in wanting to get more out of life and who are fed up of the mundane day to day jobs that keep us unfulfilled and unhappy. My aim is to build a community who all aim to achieve success. Lovaro aims to build this through clothing to encourage others to take risks and you can achieve anything you put you mind to.

Connor, Founder & Owner